PRINCIPLES
How I work and what guides my decision
A considered approach to design
I work with whisky-related brands, creators and organisations, as well as clients in other sectors, to shape clear and purposeful visual identities, packaging and brand systems.
My approach is grounded in understanding context first. The product, the place, the audience, and the ambition behind the project all matter. Design decisions are made to support meaning, consistency, and long-term use rather than short-lived impact.
Beyond execution
I don’t approach projects as isolated design tasks.
I work as a creative partner, helping clients clarify what they want to communicate and how that should be expressed visually. This applies equally to visual identities, labels, packaging, campaigns, and supporting materials.
The focus is on creating structures that work across touchpoints and can grow with the brand or project over time.
The standard
Stand.Art is built on a simple principle. Stand.Art is always a high standard.
Clients come to me when they value clear thinking, experienced judgement, and design that stands up visually and strategically.
Projects are handled with care, practicality, and attention to detail, from early conversations through to final delivery.